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Thoughts on LinkedIn growth strategy?
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I've recently been given the task of ramping up my company's LinkedIn presence. I don't think there are any specific goals in place at the moment, I'm just to post regularly and increase engagement. The company has about 20 different profiles of the higher-ups in the company and I have access to all of them. Most of them have about 100-150 connections, but a few of them have 500+. I'll be given content for 2 posts a week.
First off, what I've been told to do it to just post to each of the accounts I have access to the same post because their connections don't overlap aside from internal contacts. What I think would make sense is to post from the accounts with the most following and to share them to the other accounts less following. Would the increased focus on the engagement on the main few accounts make them more visible in general? I'm not familiar with how the algorithms work on LinkedIn.
Any other thoughts would be appreciated as well! Thanks.
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March 12, 2019 at 11:43PM