Advertisemen
Can we call Twitter's time-of-death yet?
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It was several years ago- I believe 2016- that we noticed Twitter was getting our clients significantly less traffic. Twitter used to be our 2nd choice for B2C social advertising, but it's definitely behind Facebook and Instagram... It was behind Facebook since 2011 or so, in my opinion, when Facebook ads were still gaining adoption. I would put Twitter behind Instagram too even though IG's CPC is still much higher and CTR lower than Facebook.
I am hesitant to invest in Twitter at all or recommend it to any client.
These days, it's hard to even get acknowledgement from brands on Twitter. It seems like it's no longer the customer service vehicle that got a complaining Peter Shankman a steak delivered to the airport. Are brands just finding that customer complaints on Twitter don't matter to them? Or did too few of them ever really get on the ball? Or has it become so standard that you just have lame customer acknowledgement now without fixing anything? I know there are a few standout exceptions to this, but I'm talking about the rule, not the exception.
I know Twitter has some niche applications, like supporting TV shows and sports...
But outside of that- do you still see any value in it?
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March 12, 2019 at 11:43PM