Advertisemen
Targeting Tips for Men's Fashion Ads?
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Started to use social ads beginning of this July. We are a brand that sells men's formal wear (suits, shirts,tuxs,...) and we already know the Age, Location and obviously Gender to target. We also have some custom audiences set up: Website visitors, product viewers, purchasers, basket abandoners, facebook & instagram engagement and also 1% lookalikes of all these.
We are currently running one campaign, which consists of 10 ad sets using all kind of different targeting options to see which of these (hopefully) will respond the best and which wont.
I am just wondering if you guys have any other ideas for what targeting we should look at? and what custom audiences and lookalikes are a must have or work best for you that are in a similar positions to me?
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July 26, 2018 at 10:37AM