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Help, please! Need ideas and such for ways to make promos work, increase customer base. Thank you!
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Hi 👋 So. I am a social media manager for a few separate accounts. Mostly I’ve worked with bands, and I’m the best. I get asses in the seats and psych people up for shows. My newest client, however, is a small business - a casual neighborhood restaurant. There is no problem with engagement for existing customers, but I am having trouble figuring out ways to bring in new (not from the town- they have very good business from existing townspeople) people, and drive sales (meaning a direct connection between a promotion I post, and the resulting sales). I’ve tried a few things so far, including print/show this to receive this deal, and a couple of tiny contests. I am thinking I need to do a contest now that’s like - invite your friends to like the page, someone will win _____. And keep that going. Still, not sure that will work. And that’s not going to tell customers outside of the area why they should come visit. I’d realllllly appreciate any insight or ideas you have. The owner, in not so many words, has told me that if he doesn’t see a direct connection between SMM and sales, he’s letting me go. I really like the account and would prefer that didn’t happen. But I’m not sure how to make him happy. Especially since it has only been 3 months. We’ve been working mainly on the Facebook platform, but I’m creating an Instagram for them. Thank you so much! :)
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May 31, 2018 at 11:46AM