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How long did it take you to grow your small biz IG?
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Background is we created a personal IG (non biz account) for our home-based bakery, and we're currently focused on just one product before branching out into others, and I need help on how to grow this.
We're starting with word of mouth marketing with friends and family first, but I'm also trying to grow an IG presence to generate more orders from there. Problem is, traction is basically zero after 3 days of posting around lunch time or just slightly later, which I understand is typically the most optimal time to post.
So for all you other people who started an IG for your side hustle, how long did it take you to get anywhere with it? Do you have any resources to recommend on how to properly craft an online strategy? Currently reading a lot of HootSuite, but I can't say it makes a lot of sense, how does one inject personality into pastries and cakes? Most of the accounts that I see have a lot of very loud copy and pretty pictures of their stuff.
A different idea I had to create more 'personality' is to let my partner's 'punny' sense of humour take charge of the type of pictures we post up and the copy. Has anyone seen this work? Not sure if this will come off as gimmicky.
tl,dr; Side hustle IG is going nowhere at the moment, looking to learn from your experience.
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October 20, 2020 at 08:55AM