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Thoughts on engagement groups?
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I keep seeing on Tiktok where people are doing engagement groups to grow. Follow for follow, like for like etc and my thoughts initially were “isn’t this a terrible idea?” Like yes you will grow but only for the exchange of a trade and those trades most likely won’t be interested in your content. I could see it working two ways though.
Possibility 1: you are trading likes and follows with people who don’t care but it may push your content out to enough to people who do like your stuff you can have good organic growth within your niche
Possibility 2: your gains are as only good as your trade off like for likes and follow for follows.
Just a thought I had today on the matter. I’ve managed accounts for businesses before and have always done it naturally. Just post, use hashtags and try to engage with what ever following the account had but I know others who don’t do it that way and would do engagement groups. Just wanted to get others opinions preferably in regards to tiktok as there seems to be a higher chance of reach on that platform currently versus Facebook, Instagram etc.
First time poster also, I wasn’t for sure whether to flair this as professional or non professional so I’m sorry if I messed that up but I would love some opinions from people who have been in the social media game for awhile. Just looking to have a good discussion and learn. Thanks!
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July 06, 2020 at 02:51AM