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What would you have wished to know before managing a company's fb and instagram?
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I am about to start my first freelance gig and will be in charge of managing a small company's fb and insta and would love to know for those who make a living out of this.
Any possible tip, to Improve workflow, to impresos, you name it, will be truly well received.
Context:
I know the basics in terms of segmenting audiences, budget management, using facebook ads, and such. However, this company also wants to use Pixel (fb) to collect all data related to purchases from their site, etc.
I used to work as a graphic Designer and have no issues working with Photoshop or Camtasia to edit both photos and videos accordingly.
However, they basically want Pixel from fb to be the core tool behind data analysis for both their social nets and their website and I am not familiar at all with this (Here's my first ítem on the to do list: learn about Pixel).
If you are already familiar with Pixel, what would you have loved to know when you first started?
I already met with their PR Manager and created a path to analyze the market, the competition, their current social media stats (pretty dead as of now) and draw a in-line strategy to make the overall look and feel of the company more appealing to their targeted audiences.
However, I am quite green in terms of this data Collection from Pixel.
My previous experience, while working on my own site years ago, was measuring stuff from the fb admin page, and on the other side, got a basic knowledge when I used Adsense and Analytics.
Thanks.
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May 11, 2020 at 04:31AM