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Does Facebook sabotage non promoted contests?
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Usually my reach on facebook is about 4K-7k a post, and we have about 21k following. We’ve ran contests in the past but of course have promoted them, and they did relatively well.
We just ran one last week, and it did terribly. Our digital marketing budget has been frozen due to covid, as I’m sure a lot of yours have. We wanted to run a contest for kids at home (always get people messaging for free stuff for their kids) so we thought it’d do well.
All four posts throughout the week, total got about 6,000 in reach. Which when you look at that compared to a normal post that I do, it’s shit. Go from 6k in one post to 6k collectively in 4 posts.
So my question is, does Facebook know we’re doing a contest that isn’t promoted thru them and purposely sabotage it? Have you guys experienced the same thing? Thanks in advance. I look forward to reading your comments.
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April 17, 2020 at 01:43PM