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What does a 'strategy' mean?
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For my first job after graduation, I worked at an agency for close to 3 years where my job scope, on top of my main responsibility of client servicing, includes: content creation, video production, photography direction, PPC, running Facebook ads. Long story short, I'm pretty good at executing tactics/creating content (& distributing) but never dip my toes into strategy, until my current job.
I've been tasked to work on the strategies for a few social media platforms. The problem is... I don't understand what 'strategy' means. I currently have two interpretations and I'm not sure which is correct:
1) According to social media prep list/guide from Sculpt (?), a social media strategy encompasses goals, audience persona, platform definition, content and execution. So a platform strategy = a plan?
2) I initially thought a social media plan can have multiple strategies, and under the umbrella of each strategy sits multiple tactics.
E.g. Strategy 1: to increase brand reach; supporting tactics: FB ads Strategy 2: to create thought leadership; supporting tactics: get leaders in the company to write blogs, get leaders to build presence on LinkedIn
Also, where does content strategy come into play? Is it a subset of a social media strategy?
Tl;dr: 1) Have plenty of experience in executing social media campaigns but have never done social media strategy. What does 'strategy' mean? 2) Where does content strategy come into the picture? 3) Are there other 'strategy' I should dovetail into?
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March 19, 2020 at 05:31PM