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[Instagram] How would you build a following in a niche with little to no influencers?
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How would you guys build a following in a niche with no influencers?
Think of the business world with no Gary Vaynerchuk/Grant Cardone. Or the Personal Trainer world with no "guru's".
My target audience definitely exists because I can find them, some of the hashtags they use, and their posts. But follow/unfollow doesn't seem to work and liking campaigns seem to get extremely low results (1-2% conversion using Instazood).
I'm not sure I can even find any low-mid range influencers that this audience all follows to pay them for exposure. So I'm not fully sure how to approach this challenge.
On the other hand, Twitter seems to be growing fine with the same content (lots of good quality engagement). I don't want to just give up and dump Instagram because the audience is definitely there.
Any ideas?
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August 14, 2018 at 10:17PM