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Why does facebook admanager show two different "Potential Reach" numbers depending on where you see on their page?
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I am creating an audience. I created audience and saved it. In the sidebar I see smaller number i.e. 350k
But when I click "Edit" button for audience, in the sidebar there, it shows much bigger number 1600k
Why does this happen and which number is the correct one?
I have tried opening admanager in incognito mode (to verify if this was related to browser issue), but it still shows same baheviour.
Note: I am using "Exclusion" filter on audience too, if that matters.
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July 02, 2018 at 03:01AM
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