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Old School Is New School: Reconceiving AIDA for the Connected Consumer


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Old School Is New School: Reconceiving AIDA for the Connected Consumer
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When the AIDA model is reconceived for today’s connected consumers, the visionary insights of it not only stand the test of time but help us clarify and refine our role as marketers in the brand-consumer relationship.

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October 11, 2018 at 06:40PM
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