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Ad Targeting: Which Data is Best?
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Very new to ad targeting on Facebook, hoping to define our audience in a more granular way for better results. ON the 'people' tab in Insights, we have differing information in regards to our followers/fans and people who engage with our content. Fans are generally male or female 50/50, and 25-34 years old, while people who engage with our content are listed as 65+ and distinctly female.
Which group should I target to boost engagement? Thanks!
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July 13, 2018 at 06:48PM
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