Taking the Risk Out Of The High Stakes Sponsorship Game

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Taking the Risk Out Of The High Stakes Sponsorship Game
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Traditional marketing measures understate the value of sponsorship programs and create unnecessary risks for marketers that bet on them. The failure to measure the unique value high-profile sponsorship programs puts future funding and credibility at risk, and leaves significant value on the table.

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February 09, 2018 at 03:07PM

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