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Social Media Manager: Who creates the raw content (photographs, etc)?
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Hello,
So, I'm going to be doing social media for someone. I run my own pages for fun, but they are all re-post pages. This will be a real page.
I know for SMM I always hear about content content content and content creation.
But who is responsible for creating the raw content, such as doing photoshoots?
Example below:
Case 1: You need photos to be shared on social media.
A) The SMM arranges for the photoshoot (or takes pics themselves), decides the theme of the photo, how they'll be taken, etc. Then edits the photos, and arranges for posting online (caption, hashtags, etc).
B) Someone else does the photoshoot stuff and just emails you the final photographs. You edit for your needs and arrange for the posting (caption, hashtags, etc).
Which would it be?
Case 2: You are supposed to post some type of information online, say a product release
A) SMM puts together what information will be shared and what won't, and list of questions to be asked to other employees to gather information needed (ex: ask soandso about XZY) - which then gets approved by a higher manager. After information is gathered, SMM arranges for the posts accordingly (caption, hashtags, etc).
B) Someone emails you the information that will be shared, the SMM formats it as needed and arranges for the posts (caption, hashtags, etc).
?
We are just getting started and currently roles are not clearly defined. I will push for that later, but first I want to know how it generally goes, so I can make sure I'm learning skills I'll need at other companies in the future.
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February 05, 2018 at 11:07PM