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How do you communicate your social analytics to your team/board/funders?
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Hi all! I'd love to learn more about how everyone summarizes their data to communicate to non-marketing/social folks. Context: I manage social for a small nonprofit (I'm learning as I go - no official background). Currently, I just give monthly updates to staff to give a quick good/bad report as well as monthly updates to the board, but I'd like to give a bit more substance and show trends. Is there an industry standard for communicating summarized social analytics? Do you have a report you've found works well and is easy for non-marketers to understand?
Channels we utilize:
- Youtube
Main things I'm looking to highlight:
- Followers
- Reach/Impressions
- Engagement
Thanks in advance for any tools you can point me to!
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October 01, 2020 at 03:55PM
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