What percent of social media users actually post content?

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What percent of social media users actually post content?
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I've been interested in some social media stats recently and was wondering if anyone had any insight or could point me to any reports.

Of all of the users on a social media site (Instagram, for example), how many of those users actually post content? Is there a standard name for this metric? Maybe this could be better approximated by looking for users who haven't posted in >6 months, for example.

Any guidance would be greatly appreciated.

submitted by /u/almyndz
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August 05, 2020 at 06:18PM

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