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Small business Instagram growth ride along - Day 1
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Hey everyone, I just started on a 30 day journey to try and grow my small business Instagram and wanted to share the process along the way. I am in no way trying to promote my brand or sell a course which would be the furthest thing from my expertise.
Background and what I do A little over a year ago, I started a handmade goods company and built a website to sell my products through along with participating in a few local markets. Once I started to gain some traction I spent a handful of months building out a new product line and figuring out our brand identity. Just recently (and no thanks to Covid) I have finalized our products and have fully rebuilt our website to reflect the new brand and product line.
Where I’m headed One of the biggest pieces of the puzzle I have been missing is taking the time and effort to build out our social media presence with the goal to drive organic growth. Social media is admittedly my biggest weakness which is why I’ve been hesitant to focus on it until now. Now that I have launched the new website and new products I am setting a goal to post on Instagram every day and try to organically build our presence through basic strategies.
What this is Over the next 30 days I wanted to take the time to document the details of my journey and hopefully provide some insight on my hopeful successes and probable failures.
Current Stats
Followers: 297
Average about 30 likes per post 22 total posts
Day 1 Recap
Post: 20 second feed video showing website
Hashtags/Caption: Simple caption announcing our website updates. I added 19 hashtags with focus on small business and my niche keywords, all under 200,000 posts.
I followed up with a story post of the same video but added a sticker and directed people to view the new post.
I’ll post updates along the way and if you have any suggestions I would love to hear them!
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August 31, 2020 at 05:21PM