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Resources for social media management during a merger.
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My company is going through a merger and we will end up with a completely new company name, logo, website, color scheme, etc. later this year. Are there any resources with advice about merging social media account when going through a merger?
When we merge, we will want to combine 2 Linkedin accounts (40,000 followers and 20,000 followers), 2 Facebook accounts (20,000 followers and 5,000 followers) etc. On my side, I have worked hard to organically grow these audiences over 5+ years. Our followers are mostly older and not super tech-savvy and I spent the first 2 years here answering the question "Why does _____ org need a Facebook page/ Instagram account?" So I'm hoping the answer is not "start from scratch" although that does hold a certain appeal in its simplicity.
I'm looking for white papers, best practices, or any type of resource about what to keep in mind during this kind of transition. Thanks!
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August 18, 2020 at 08:11PM