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Forget Identifiers: The Future Of Ad Tech Is AI


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Forget Identifiers: The Future Of Ad Tech Is AI
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Apple's iOS 14 update will allow users to opt-in to sharing personal identifiers with developers. Advertisers fear a loss of revenue as a result, but maybe it's time for ad tech to evolve to accommodate for user privacy. Is AI the answer?

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August 30, 2020 at 01:00PM
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