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Why spending money to grow Instagram followers is stupid?
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As a person who has been in the business of Internet Marketing since last 8 years, I just would like to say that spending literal money to buy Instagram followers in this day and time is worthless.
I recently saw a post which suggests why getting Instagram followers through Instagram ads is a good idea, but I disagree. With such posts it also should be made clear what kind of accounts are worth spending money on, and what kind of accounts should be allowed to grow organically without spending a single penny on them, cuz lets be real, you might never be able to make your money back even after having a certain number of followers.
So look, if you are spending money for the sake of clout, or just because you want to brag in front of your friends that you have XXXX number of followers on Instagram? Go ahead and spend your money.
But, if your aim is to make money through Instagram then focussing on Instagram ads for growing followers is worthless. Let me break down why-
- Lets say you are a Trainer who wants to build an audience so you could sell your training courses online. The chances of advertising your profile to 100,000 people and then getting 1000 followers out of them is fine, but the number of people who would be buying your course out of those 1000 people are gonna be real low.
What else can you do?
Make a great sales funnel and try to directly market your course with a great ad copy, an amazing visual guide and a kick ass landing page. You would be spending the same money and 100,000 people would directly be looking at your training module and the conversions and sales would be much higher than what you would get from those 1000 followers.
You also would be making your pixel stronger for future re-targetting which is going to help you build your own audience and get cheaper sales.
Know your goal, be clear about how you want to make money from Instagram. Thinking of becoming an influencer by spending Instagram ad money is a very long term game and you may never see the returns.
I always recommend people to be clear about how they want to use their Instagram account to make money and why do they want more followers. Numbers do not matter, sales do.
Be honest with yourself, running a meme page for fun in 2020 is fine, spending $1000 to get followers on it, is not. The shoutout prices you get on small meme accounts is nothing compared to what you could have gotten if you decided to spend those $1000 in promoting a product of yours.
If you have money to spend on your ads, experiment with physical products, affiliate products, personal modules and what not.
I have made more sales through an account with 1000 followers in Affiliate marketing than what most people make from 100,000 followers. Spending money to get 100,000 followers first and then promoting your product, store, brand etc is just plain stupid in 2020. You should also know that because of Instagram algorithms, all your 100k followers may not even see your promotional posts ever in their lives.
Now, if you are sitting on a huge chunk of money and you can spend a hefty sum without expecting any returns in the nearby future (Wanna play a really long term yet risky game) you can go ahead and try :)
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June 05, 2020 at 04:58AM