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Should my social media profiles match for personal branding?
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I'm a software engineer and use social media for professional reasons only. I use things like Viber and chat for personal conversations. I want to open my own development agency this year, so I've been more active on the social media channels that seem useful to promoting myself - Facebook, Instagram, Linkedin, and Twitter. I'll also set up company profiles on each of those services.
Each of the four seem like different audiences: fellow techies on Twitter, potential collaborators and clients on Facebook and Linkedin, design ideas on Instagram. I haven't seen tech people really use Instagram very effectively.
My question is: should my personal branding be the same across all four channels? Right now it's completely different, because it's felt like difference audiences. Thanks!
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June 14, 2020 at 09:04PM