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HELP: Social Media team, with no experts
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I work at a big corporation that just realized a strong social media presence is important to attract and build trust with the younger demographic. 😑
I am a new grad surrounded by corporate 40 something year olds and my boss has recently charged me to take lead on coming up with a framework for social media operations for the company. Btw social media experts are no where in sight.
Right now, it’s literally anyone can submit posts (no guidebook) into a portal and someone from the other side posts it (they are not social media savy or “in” with the news).
I’ve worked as a social media intern in my college days so I know a good amount of the ins and out, but I’m used to working within a social media department, so looking at a scene with no order in place horrifies me. (Ps I am part of the PR team right now)
Any recommendations on which teams should be involved and who should be doing what? Given that no one has “social media” in their job responsibilities right now.
Marketing - content creation? PR - community management? And what about analytics lol.
TLDR: Big corporate company has no social media team structure, I am a new grad who is tasked to set a framework. Any recommendations on which existing teams should be pulled in? What are the people/skill needs for a robust social media program? (Hiring new people is put on hold given COVID)
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June 04, 2020 at 03:07AM