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The Definitive Guide to the Art of Social Selling by MARTECHLIVE
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A newfound method that sales representatives leverage in this modern technological era is that of social selling. Social selling is when sales teams utilize social media to find and connect with prospects and provide valuable offerings to them.
It requires the understanding and nurturing of sales prospects and is used to develop a meaningful relationship that infuses a sense of brand loyalty in the targeted prospects. This way, sales reps ensure that their brand is the first that comes to the mind of the customers when they’re ready to make a purchase.
The goal that these sales teams look to achieve is to keep buyers engaged on a continuous, long-term basis. Social selling has successfully replaced the monotonous, mundane, and, mostly, fruitless task of cold calling in a manner that actually pays off.
Sales reps bring value to the table for prospects by answering questions, replying to comments, and sharing content from the point of awareness to consideration and up to when the prospect is ready to make the purchase. Social selling is a relentless business development method and is considered to be the new sales model or, as some people like to call it, sales 2.0.
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May 20, 2020 at 03:59PM