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Social Media Marketing Advice
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I was recently hired as an social media marketing intern for a start-up. I am in charge of running the company’s Instagram and Facebook accounts and I am wondering if I should be boosting posts to help the accounts gain an active following on either platform. Both accounts have been around for about 2 years but have never been posted on consistently. I have developed brand consistent templates for consistent posts 7 days a week on Instagram and Facebook and I plan on posting articles related to the company (it will be a platform where women are able to invest in themselves and their careers) on Facebook, which I will then cross promote on Instagram. I know that consistency is key when it comes to social media, and I know that can and should lead to growth. Is it necessary to promote posts on either or both platforms? I have seen several posts about Facebook being pay to play unless you are a part of a group and the business does have a group set up. I am also concerned about carousel posts on Instagram. I have seen various articles that state carousel posts are favored by the algorithm, but in my experience, hashtags don’t favor them. Any advice would be greatly appreciated! Thank you!
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May 10, 2020 at 05:18PM