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How much to charge for content creation?
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Hi! I’m a blogger and content creator within the beauty/health/lifestyle community on Instagram. In the past few months, a few brands have reached out to me to create content for them — primarily for use on their social media feeds, like Instagram and Facebook. My content has a “lifestyle” feel, i.e. I’ll shoot a bottle of lotion on my vanity as opposed to shooting it in a brightly lit studio with models, etc. I’ve found lots of resources on how much to charge for your photography as a professional and used the Getty Images price calculator to determine my rates, but feel those prices are a bit too much for what I’m doing... or maybe it’s not, which is why I’m reaching out here!
My question is how much do fellow social media content creators charge per image for social media use? If a client would also like to use your image commercially (in advertisements, email blasts, etc), how much do you charge? If you’re a social media manager who commissions freelance content creators to produce content for your social media feeds, how much do you typically pay per image?
For reference, I’ve been charging a brand I regularly work with $75/image for social media use and $150/image for unlimited/commercial use.
I’m a bit new to this and am unable to find many resources from other social media content creators online; any and all feedback is appreciated!
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May 18, 2020 at 10:08PM