Advertisemen
What does a freelance social media plan look like?
https://ift.tt/eA8V8J
I've worked in digital marketing for 6 years now, and feel fairly confident in what I do. But I work for a large organisation and my work is very specific. I don't do a hell of a lot of hands-on social media, but obviously integrate it into bigger campaigns.
I've been asked by a friend to help out (paid) with his social media. He's a writer looking to promote his self-published books and raise his profile to try and get his name out there. I said yes because I thought it would be a good challenge to see if something more freelance would suit me.
But I all of a sudden feel overwhelmed. I see loads of people online offering freelance social media planning/social media consultants, but I cannot get a good idea of what these people provide. He is happy to implement the plan with some support from me as he has time, but really just needs the guidance.
I'm writing up a plan that looks something like this:
- Overview / general direction/ target audience for his niche
- A list of immediate quick wins for him to get started with, including deleting old/bad-form posts, changing his bios, updating header images, making sure all his links are correct, getting a professional headshot etc.
- List of objectives and KPI's, based on a conversation I've had with him and what he wants to achieve
- A brief competitor analysis of what's happening in his niche, including examples of what's good and what isn't
- An overview of the channels I recommend he use, suggestions on timings, visual consistency of posts, tone of voice, use of hashtags etc.
- A content plan, including a content calendar and suggestions on how to breakdown his types of content (video, photo, writings) for each channel
- Community management tips, such as how to find relevant accounts to follow, how to engage commenters etc. I'll feed this into his calendar as an action, too
- Some promotional ideas, such as running competitions and trying to engage the audience beyond just posting. Will be followed up in a chat with him about which ones he'd like to put into the calendar and plan for
- Advice on paid promotions, and how I would advise he feed that into his calendar if he chooses to use them (he doesn't want to if he can avoid it, but thought it good form to include)
- Also a general list of hints and tips he can look over when creating his content and choosing what to post
Would you say I'm on the right lines of what people would expect to receive? I have already spent a day or so on it, and I imagine one more and I'll be done. Is that enough? I'm a bit nervous he's going to think I'm full of rubbish and he expected way better, but I'm not sure what else I can do at this stage. I think that people think there's some magical way to be "good" at social media when really it's just a lot of common sense and a lot of patience...
[link] [comments]
https://ift.tt/1ODA6gd
April 15, 2020 at 11:31PM