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Calculating ROI on Facebook Ads
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I'm confusing myself... so it's been a little bit since I've worked with Facebook ads and I'm trying to calculate ROI for a client I worked with a while ago. We generated $3560 worth of ticket sales using Facebook ads only, and spent $1371 on ads. That doesn't include what she spent on my services (what she paid me to do this for her). Would it be accurate to say her ROI was ($3560-$1371=$2189)/$1371 = 159%? This seems really high to me and I'm wondering if I missed something here. Thanks SO much
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February 12, 2020 at 08:24PM
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