Advertisemen
What is the opposite of an “influencer” on social media?
https://ift.tt/eA8V8J
I’m trying to find the correct word / terminology to describe an individual who primarily uses social media to ‘consume’ rather than create or influence.
For example, a big YouTuber like Shane Dawson would of course be an influencer. On the other hand, you’ve got people who watch him because they find him interesting, and that’s one of the reasons they use YouTube as a social media platform. Then there are educational channels on YouTube that people sometimes watch out of interest or because they need to research. What do you call these people other than just ‘social media content consumers’?
Sorry if this wasn’t clear. I’ll be happy to clarify any questions! I’d just like a simple terminology to describe someone who primarily uses social media to ‘consume’ rather than to ‘influence’.
[link] [comments]
https://ift.tt/1ODA6gd
October 21, 2019 at 01:27PM