When Yoho! Met Dazed: How the New Media-Retail Supergroup Plans to Captivate China's Gen Z

Home Social Media Marketing When Yoho! Met Dazed: How the New Media-Retail Supergroup Plans to Captivate China's Gen Z

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When Yoho! Met Dazed: How the New Media-Retail Supergroup Plans to Captivate China's Gen Z
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Today's launch of new culture-commerce-events coalition between British group Dazed Media - the original window onto countercultural youth - and hyper-influential Chinese streetwear empire Yoho! heralds an unprecedented East-West synergy engineered to unleash the authentic voice of Gen Z China.

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August 29, 2019 at 09:53PM

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