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How Much Is My Instagram Account Worth
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Hey everyone,
I run a travel based theme page on Instagram. A company recently reached out to me offering to buy the account if I ever decide to sell it. Below are some statistics on the page. Just need some help seeing what this thing is worth!
Analytics:
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20,000 or so followers
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Brandable, unique account name with clean @ handle, along with its own hashtag that has almost 50k posts on it.
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Average post gets anywhere from 1.5k likes to 9k likes
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Without fail, 9/10 posts hit trending on the explore page. This is something that's very unique and a lot of other accounts don't have. No focus groups, no promo trading, nothing. However usually 70% or more of the impressions come from people who aren't following the page.
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When I post once per day consistently, the traffic increases even more. In my peak, after posting daily for about 4 weeks straight, the account was doing 1.8 million weekly impressions across the 6-7 posts.
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Clean from advertising, have only ever done 1-2 posts outside of my normal content in the years this page has been alive.
I've been tossing the idea around between selling the account vs starting some sort of e-commerce store with the page as a backing for it.
The offer was $1,500 CAD (about $1,150 USD). I seriously have no idea what an account like mine is worth, and if it's worth selling vs trying to make income with e-commerce instead.
Any questions you have about the account, leave them below and I'll reply ASAP. Thank guys!
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August 13, 2019 at 04:42AM