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Is there any place to go for paid social media metrics benchmarks?
https://ift.tt/eA8V8J
I’m trying to assess how well my employer’s social media posts are performing and whether our ROI is comparable to what other companies see. Results are reported after each campaign, and we can compare our own campaigns against one another. But we don’t know whether our company in general is overperforming or underperforming.
I’m particularly trying to find:
- Video view rate on Facebook and Twitter (i.e. views divided by reach)
- Clickthrough rate on Facebook and Twitter
- Retweets
- Facebook engagements (i.e. reactions, shares, comments, etc.)
- Cost per action
Yes, I realize each post is unique since there are numerous targeting variables, but high level averages would still be useful.
Anyone know of anything?
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May 22, 2019 at 01:52PM
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