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Can I run an A/B test in a reach objective campaign on Facebook?


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Can I run an A/B test in a reach objective campaign on Facebook?
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I’d be buying against a reach objective through a reach/frequency buy, but would have multiple creatives in an ad set.

Will they all perform the same or can there be a “winner” even though the campaign is just optimizing to the largest reach possible?

If so, how does that work?

submitted by /u/bearsrbig
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March 06, 2019 at 02:59AM
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