Government Oversight Won't Make Marketing More Accountable

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Government Oversight Won't Make Marketing More Accountable
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Neither the FBI – nor the threat of broader government oversight of the ad industry – will solve the the problems of agency transparency, brand safety, and marketing accountability. Ultimately, it’s up to marketers to find ways to use digital technology to solve the measurement problem it created.

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October 15, 2018 at 06:23PM

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