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Digging Into Drop Culture: Evolving A Roaring Retail Ritual
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This month Burberry launched its first 24hrs only streetwear style product drop, under new commander Riccardo Tisci. It’s a tactic primed for a resales-loving youth market but there are other ways to capitalize on an entrenching drop shop culture - virtual, social and with a quieter long-form spin.
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October 29, 2018 at 09:03AM
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