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"Read More" in Facebook Ads
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Are there any universal opinions on having so much text in a FB ad, the customer has to click "read more?" I work for a real estate company and help a lot of agents w/ their agent FB pages. I always tell them to make sure the text is short enough so no one has to click "read more."
One agent went against my advice and said "there was just so much info I liked so I put it all there anyway." That's a bit of an eye roll, but it made me curious as to if anyone had any situations where "read more" made ads MORE effective. Thoughts?
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July 23, 2018 at 03:35PM
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