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Nyden: How H&M's Disobedient New Fashion Brand Is Betting On Behaving Like A Startup
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H&M’s agile new brand, Nyden is differentiating itself from its mothership and the rest of the high street by marching to the beat of its own drum: considering itself part start-up, they’ll be no standard seasons nor collections, just drops when it deems fit and collabs with ‘tribal’ tastemakers.
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August 01, 2018 at 07:04AM
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