Why do Facebook ads cost different in different target countries (irrespective of reach)?

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Why do Facebook ads cost different in different target countries (irrespective of reach)?
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I was running a worldwide ad. I saw that for some countries the reach is very low, but still the amount spent was the same as compared to countries with higher reach.

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What causes this difference? Why do Facebook ads cost different in different target countries (irrespective of reach)?

submitted by /u/amazingbob123
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June 29, 2018 at 10:49AM

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