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Help with social media for a relatively new brewery


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Help with social media for a relatively new brewery
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I am doing a summer internship helping with communications (specifically social media) for a relatively new brewery in Gainesville, Florida. The brewery has been open for less than a year and we are trying to increase awareness (with will hopefully lead to an increase in sales) of the brewery because our main point of sale is currently within the brewery and not distribution. We mostly use Instagram and Facebook to advertise special events and new releases of beers. We have good attendance for special events like band performances, and we tend to do well on the weekends, but since the beginning of summer we have seen significant drops in consumers on almost every day of the week. What are some things I should work on/ look into to help increase awareness of the brewery and get people to come to the location?

submitted by /u/notpetetownshend
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June 01, 2018 at 05:33PM
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