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When cold emailing and solicitying reviews -- How to apply site research??
http://ift.tt/eA8V8J
So When one is cold emailing potential bloggers/influencers for reviews in exchange for product a template can be a marketers friend and curse.
Friends because it saves a lot of writing time, curse because its impersonal and otherwise just poignant. My curiosity is when taking the time and researching the site/blog I don't get how to apply it in the email request.
sure i can tweak a line about referencing their love of bacon or something, but that's seemingly weak and with all the time invested in fully vetting a page/blog/site .. seems a misuse of time or poor application of it.
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March 05, 2018 at 09:11PM
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