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Sharing Facebook Events Not Very Effective - what's your experience?
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Hello, /r/socialmedia.
After sharing at least 3 dozen events over the last the months on two pages I manage, I've noticed that engagement and reach when sharing an event appears to be noticeably lower than engagement on photos, videos, etc. - across both organic and paid Facebook posts. To combat this seemingly lower engagement, I will instead, for instance, share a picture plugging the event with a call-to-action for pertinent details.
I haven't not collected any statistical data on this, but I'm curious to see what everyone's experience has been!
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March 26, 2018 at 07:05PM
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