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Client wants to be targeted (FB & IG Ads Question)
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Problem: Client wants to be targeted by our ads on Facebook and Instagram, but she is never reached.
Of course I get that the client might not be the target audience for the ad, but for this particular one, she kinda is as she is being targeted by our competitors. Fyi, we skew towards location-based audience targeting as this is a brick-and-mortar store.
I was wondering if it is because she's an admin on our Facebook page? Because looking back, I don't recall being targeted by ads from a page I handle. I just can't find a source for this.
I understand it's pretty counterproductive to target a person working for the company but in the interest of making the client happy, I'm trying to figure this out.
I've thought of uploading a customer list on Facebook with just her email address so solve this but I don't know if that's the best course of action.
I've been encountering this "problem" ever since I started doing social media years ago and I haven't found any answer till now so I'm taking my chance asking here.
Hope to hear everyone's thoughts. Thanks!
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November 10, 2020 at 05:00AM