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How is this brand targeting me on Instagram from my Amazon purchase?
https://ift.tt/eA8V8J
I bought something on Amazon and shortly after, an Instagram ad for that exact same product showed up on my feed with a CTA to that brand's website. How is that possible?
- I know Amazon doesn't share customer emails with sellers on their platform so I doubt my email made it to the seller's CRM for any retargeting
- I did not browse online prior to making my purchase on Amazon - meaning I went straight on Amazon to do my search and purchase so I'm pretty sure I didn't get tracked on a pixel somewhere
- I've never purchased from this brand or interacted with them at all prior to my Amazon purchase
I don't understand how this brand was able to target me. I'd love to employ whatever tactics they're using on my own paid social campaigns lol.
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https://ift.tt/1ODA6gd
July 11, 2020 at 06:34AM
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