How does facebook determine what people to show an ad to based on a purchase objective?

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How does facebook determine what people to show an ad to based on a purchase objective?
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Say I tell fb to show my ad with a conversion purchase objective, and I had no purchase on my website yet, what criteria does fb take into account when targeting potential buyers?

submitted by /u/Br3ikros
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June 10, 2020 at 01:30PM

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