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Social Media roadblock with multiple business units
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Hi everyone,
I work at a financial services provider and broker group that owns 5 business units in asset brokering and loans provider for cars, business equipment etc. 3 of them provides the same service (loans) and 2 in asset brokering just under a different name for different states.
The group hires third party marketing agencies to take care of the social media (FB, LinkedIn and IG) for each of them. Due to COVID-19, the group stopped giving them the work and passed it on to me to manage instead. Before this, I’ve been focusing on creative production, EDMs and SEO.
Now the company expects me to do 3 posts a week for each of the 5 BUs while managing other marketing tasks like EDMs.
I’ve been told by the higher ups that I should just recycle old content (despite it being bad performing). I prefer the approach to the contents are to be unique, but I’m finding it difficult to keep up with the expectations for 3 posts per week for each 5 BUs for all 3 platforms..
TLDR:
Would love to hear some insights and advice on how to manage 3 posts a week for LinkedIn, Facebook and Instagram each for 5 business units (3/5 are similar in terms of services and 2/5 are similar).
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May 04, 2020 at 10:20AM