Advertisemen
Instagram Account Genetics – Why All Accounts Are Not Created Equal
https://ift.tt/eA8V8J
Yes you read the title of this post correctly, and yes all Instagram accounts are not created equal because there's something different about all accounts and their potential to go viral, now what is “something different”?
Well this is what I would like to call Instagram Account genetics, but what is this?
Let's talk a bit about “Genetics” from the biological aspect as it will help you get a crystal clear understanding of what I mean by Instagram Account Genetics.
Remember when you were taught that genes are how “traits” are passed from your parents to you, this means:
— if your parents are tall then you or a few of your siblings will be tall (wasn't the best in biology class but this is how I remember it)
— If your mum has blue eyes then there's a chance one of your siblings will have blue eyes
Genes are why some people (maybe you) have dimples and I don't, why body building may be easier for you but not for me.
And Genes are why you know biology than I do (not sure about this one, guess I wasn't just paying attention in class).
So now let's discuss Instagram genetics and Instagram genetic engineering (how to modify your account's performance to reach your goals).
Every Instagram account is created different, there's a common myth that aged new accounts are better to grow than totally new ones, there's another myth that phone number verified accounts will get less “action blocks” than just normal email verified ones.
Well, these are myths because you may get different results when you test but it completely makes sense because Instagram trusts older and number verified accounts.
So we've talked about how verifying or not verifying your account can affect your account's performance long-term, cool.
All Instagram accounts come blank, just as we come as innocent babies and our experiences and the people we meet make us who we are, now you need to understand that if you are poorly malnourished you may not be tall even if you have the tendency to, so we can agree your environment plays an important role in your development, and it's the same for Instagram accounts.
How? Why? How do you create the perfect environment/experience for your Instagram account? And how do you change the genetics of your account?
Well, it's simple but there are 3 key things you need to understand, and they are:
👉 Instagram is a content based platform and the type (not quality) is as important as the quality of content you post.
don't get confused, we'll revisit this.
👉 Instagram is a momentum based platform
👉 Instagram is a “social” media platform and the platform was created so people can interact with each other's content
Cool, we've got the 3 Basics out of the way but how do you use these to create the type of account you want?
Let's discuss that
✋🏼 Instagram As A Content Based Platform
Instagram was created so people can share “visual” content with each other, now there are 2 main types of visual content on Instagram, and these are videos and images
BUT, both types of visual content can be shared in different ways such as:
✔ Posts (on feed)
✔ Carousels
✔ Stories
✔ IGTV
Each content type has the ability to do well in the distribution channel that fit its.
✨ Accounts with more videos go viral easily on explore and “other” (depends on niche also).
✨ Accounts with more images go viral on the hashtags section easily
✨ Carousels do better on explore
Now that you know this, how does this help you?
It's obvious, if you want to genetically engineer your account to go viral on the explore page then post more videos and carousels, if you want to go viral on hashtags then post more images.
Quality content + winning content type = Viral 🔥
NOTE: Other factors can affect this process, if you select poor hashtags then you can't say “my account isn't built for hashtags” because that's your mistake.
✋🏼 Instagram as a Momentum Based Platform
You may have heard a lot of people saying “post quality content”, that's true, but the part most people miss is quality content gets you nowhere without consistency just like everything in life.
Do you expect to get in shape when you only visit the gym “when you feel like it?”
Do you? Do you? (waiting for an answer)
Consistent quality content is important for the growth of every account as the momentum builds slowly.
You may not see any immediate changes but the change will come.
So how do you use this to your advantage?
It's simple, have a posting schedule and post 3 or more times daily
“3 or more times? Isn't that too much?”
I know that's what you're thinking but after months of living in my office, living of just chips, a lot of canned drinks that'll probably end me with diabetes, and plotting growth graphs trying to understand the algorithm I can finally tell you posting 3 or more times daily is the best consistent posting strategy.
Why?
When you post once, Instagram shows your content to a few of your followers, post again and your content reaches other followers who didn't see the first post, do that the 3rd time and your posts gets seen by 3 times more people who would've seen one post.
Only the people who interact with your post will see it the next time, so posting more and getting more engagement means your posts will get shown to more of your followers.
And err I didn't plot growth graphs, might have exaggerated there
✋🏼 Instagram as a “Social” media platform
Instagram was created to be a distraction that enables people spend hours on the platform thereby seeing more ads and making Mark rich enough to fund world domination, sounds 😲 but that's what all social media platforms were created for (maybe not all)
Now, there are two ways to make Mark rich, you either:
👉 Spend time on the platform
or
👉 Advertise on the platform
Mark's bots love people who make him rich, and his bots hate people who want to get rich from the platform without making their boss rich (y'all need to protect me if Mark sees this and comes for me).
So if you don't advertise then you need to engage, you need to give to get, and this is where account “training” comes into play.
What is Engagement Training and How Do You Do It?
Engagement training is a process in which you intentionally spend time engaging with the content of other's so your account can be categorized properly by the Instagram Algorithm.
If I create a new account and I'm just posting my own stuff the algorithm will think “oh! He's a spammer, and he won't make our boss money so let's reduce his reach”.
When you create a new account, for the first few weeks follow some people and like their posts, then spend most of your time engaging with content in your niche.
Instagram won't know what my account is about if I'm posting cats and engaging with supercar content on my explore feed.
You'll know your account has been categorized correctly if you begin to see stuff related to what you post on the explore page.
NOTES:
— Do you want your account to go viral on explore and “other”? Engage with more content from the explore page!
— Do you want your posts to be shown to your followers? Engage with the posts of your followers!
— Want to appear on hashtags? Follow more hashtags.
Going Viral On Instagram Stories By Training Your Account To Go Viral On Stories
We've discussed how Instagram is a momentum based platform, content platform, social platform, and how to “train” your account for engagement.
BUT before we begin you need to understand why it's possible to go viral on stories.
The Instagram story is a content sharing section they decided to create, so they can sell more ads, it used to be impossible to go viral on stories until they included stories as a part of the “explore page”.
Yes it's easy to hit the explore page with stories, but it will get more difficult just like how we've been experiencing a decline in the home “feed”.
Now let's implement this to make your stories go viral without hashtags or location tagging.
👉 Start uploading a lot of stories daily, 10 or more.
👉 Keep doing that for weeks (you should begin to see results after 3 weeks)
👉 Watch the stories of the people you follow consistently
🔥 Go viral
Is it that simple? Yes, but it takes dedication.
Here's a case study of how I started getting over 10k story views daily with a new 700+ follower account:
⏳ Week 1: 10 stories daily — Nothing happened just a few views from my followers (100 followers then)
⏳ Week 2: 10 stories or more daily — Result as first week
⏳ Week 3: 10 stories or more daily — Each story started getting a minimum of 1k views
⏳ End of week 3: First 10k view story (300 followers on the account)
⏳ Week 4: First 50k story views, all stories doing a minimum of 10k views daily (still uploading 10 daily)
⏳ Week 5: Decline in views for 3 days (normal)
⏳ Week 5: Stories back up to 4k daily views (still 700 follower account)
👉 Check my profile for Screenshots of beginning and end of week 3 (this sub doesn't allow links or images)
Can you replicate this for your new account? Yes!
Can you replicate this on an old account? Yes, but it will be more difficult to do.
Can you replicate this on IGTV? Yes, same basic rules apply.
My next test will be training an account to go viral on IGTV, and yeah there'll be lots of screenshots next time.
What Type Of Account Should You Build To Grow Faster?
Modifying the genetics of your account is cool, but what type of account should you build? What should you focus on?
Focus on training your account to go viral on stories, the explore page, and “other”.
BUT why? Here's why you shouldn't pay attention to hashtags and why they're not my favourite.
🚀 The Explore Page Benefits:
🚀 High conversion rate
🚀 More profile visits
🚀 More reach
🛩“Other” Benefits
🛩 Reach is in millions
🛩 High conversion rate
🛩 More profile visits
🛶 Hashtag Disadvantages
🛶 Reach is capped at thousands, hitting a million from this source is extremely difficult
🛶 Poor conversion rate
🛶 Low profile visits
As I've shown above, the Explore page is like a rocket, it gives you the chance to reach millions of people and these people can click to your profile easily and follow you.
“Other” is when your posts gets a lot of shares, this is any impression that doesn't come from the explore page or hashtag.
Other is like a Jet, a viral post will reach millions of people and most will become followers.
Hashtags are not wonderful, this can be compared to a boat, you'll reach a decent number of people but the follower conversion is super low as the format for viral posts makes it difficult for the user to click to your profile.
It's also hard to reach millions of people from hashtags because only 5% of the people who follow a hashtag are actually active on that hashtag.
Can your account go viral on all? Just like humans no one has it all, your account can't reach a million people on hashtags, a million people on explore, and a million from “other” that's why you'll often see one performing poorly while the others do great.
Well, that's it, hope someone finds this post helpful, feel free to ask your questions in the comments.
[link] [comments]
https://ift.tt/1ODA6gd
May 19, 2020 at 01:33AM