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How do you keep fake profiles out of your target group?
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Hey guys!
I'm new here, so I hope I don't mess anything up. I work for a middle-sized communications agency in Germany and for the past months we have had problems on some of our customer's Facebook and Instagram pages regarding fake profiles.
On some posts about half of the engagement is coming from supposed fake profiles. We sponsor those posts, usually with only a little budget around 20-50€, and in the targeting criteria we specify for German-speaking residents (most of the time very local, small areas).
Still, we get multiple likes and other reactions by very suspicious profiles, most of them clearly not German-speaking or living in Germany. I know in the past there was the solution to exclude Expats in the targeting criteria, but that was (rightfully) removed, because it was discriminating.
Some of the pages are run and their content is created by our customers themselves, so you can imagine that not all content is great. I was already wondering whether it's just the situation where there's no real people willing to like the shit and so there's only the fake profiles left that like no matter what.
Have you guys experienced similar issues? Did anyone find a solution or a work around or some kind of practice that worked for them?
Looking forward to your input!
Cheers
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May 01, 2020 at 11:54AM