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What's the difference between Followers and Engagements campaign types on Twitter Ads?


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What's the difference between Followers and Engagements campaign types on Twitter Ads?
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Earlier today I've submitted the same question to another subreddit but still got no answer. So I'll give it a try here.

What's the difference between these two campaign types (Followers vs. Engagements) on Twitter Ads Manager? I wonder two things:

How do these concrete mechanics differ from each other?

What impact should I see on the initial promoted post as a person, seeing the ad?

submitted by /u/StarbaseHolder
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April 18, 2020 at 12:50AM
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