Advertisemen
Split social channels for different audiences? Thoughts?
https://ift.tt/eA8V8J
I'm working with a new client who has two distinct audiences for their business. They are a type of jobs board so their target audience is split by employee and employer. Both with different goals and CTA.
Do you think it's necessary to split their LinkedIn and Twitter accounts, so they have different social profiles for each audience? Or can it work speaking to both audiences, with different content and CTAs?
They're only small, so I worry about diluting their audience completely.
[link] [comments]
https://ift.tt/1ODA6gd
April 27, 2020 at 12:12PM
Advertisemen