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Social media and content marketers, what are your tools, skills and tech stack for producing content?
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I've done courses from Hubspot on content marketing, but I always get the impression from these courses I've learnt nothing practical about producing quality content. It's all "content calendars" and "why content is important" and not, "Here's how you actually make quality content - software, tools, skills".
I'll start;
I use Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and edit images that are shared on our website and social channels. My design skills are mediocre. Most images I post are sourced from my employers resources folder, which I search for new photos which I perceive as shareable. Any chance I get, I take new photos and videos from which I can use to create content from.
I use Google Docs to write the copy alongside HemingwayApp. I won't go into hashtags and keywords, because I want this post to focus on content creation.
To give some context, in order to progress my career, I'm trying to identify what skills and software are best for me to master.
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April 21, 2020 at 04:19PM